A fair framework for using Better Search.

Website audits and reports are based on information available at the time they are generated. Automated checks can miss context, change as websites and third-party services change, or produce incomplete results.

Audits are general business and marketing information. They are not legal, financial, regulatory, medical or other professional advice. Important decisions should be checked against your own circumstances and, where appropriate, with a qualified adviser.

Search engines, AI tools, competitors and customer behaviour are outside our control. Better Search does not guarantee rankings, traffic, mentions in AI-generated answers, leads, revenue or any particular timescale for results.

Any examples, forecasts, scores or opportunities are estimates and should not be treated as promises. Search visibility work involves uncertainty and results can rise or fall.

Paid services should be described in a proposal, statement of work or separate agreement covering scope, fees, timings, dependencies, cancellation and ownership. If that agreement conflicts with these website terms, the specific written client agreement will normally take priority for the paid work.

Unless agreed otherwise, estimates and delivery dates depend on timely access, information and feedback from the client.

Better Search owns or licenses the website, branding, software, audit methods, templates and original content. You may use an audit generated for you for your own internal business purposes, but you may not resell, scrape, reproduce at scale or present our tools or materials as your own without written permission.

You keep ownership of material you provide. You give us permission to process that material only as reasonably needed to provide, secure and improve the requested service. Ownership and licence terms for bespoke paid deliverables should be set out in the relevant client agreement.

Better Search may rely on or link to third-party platforms, including hosting, search engines, analytics, authentication and scheduling providers. Their services and terms are outside our control, and a link does not amount to an endorsement of every statement or practice on that website.

We aim to keep the website and tools useful and available, but uninterrupted or error-free access is not guaranteed. We may suspend, withdraw, limit or change all or part of a service for maintenance, security, legal or business reasons.

We may update these terms. The version published on this page applies from its stated date. Material changes affecting an active paid engagement should be handled through the relevant client agreement.

Nothing in these terms excludes or limits liability where doing so would be unlawful, including liability for fraud, fraudulent misrepresentation, or death or personal injury caused by negligence.

Subject to that, Better Search is not responsible for indirect or consequential loss, loss of profit, revenue, business, opportunity, goodwill or data arising from use of the public website, free tools or informational audits. For paid work, any appropriate liability cap and exclusions should be stated in the signed client agreement.

Consumer rights that cannot lawfully be excluded remain unaffected. This limitation is intended to be read only as far as applicable law permits.

These terms are written for a UK-based service. The laws and courts that apply may depend on your status and location, and should be confirmed in a final legal review or client agreement. If you have a concern, please contact hello@bettersearch.dev first so we can try to resolve it.

How we handle personal information is explained in our privacy policy.